|
How To Increase Web Site Traffic
There are many ways to get traffic to your site, and these methods
are constantly changing with the evolution of the Internet, and
the technology of search engines. This article describes proven
formulas of getting targeted traffic to your site, and long term
high search engine rankings.
Keywords, and Meta Tags
Keywords and meta tags, are used by search engines to catalogue
your web page. all search engines work differently, some use them
and some don't. I highly recommend using them though, as you will
not be penalized for using them. Make sure that the title of your
page, keyword/description meta tags. and your content all use matching
terminology. By doing this, your web site will be ranked higher,
for those selected search terms. It is also a good idea to keep
your meta keywords to a minimum, the more of them that you use,
the more diluted there value is. when choosing which keywords to
use be specific. Use two or three words strung together, try not
to be to general. Single words mean more competition for rankings
and your visitors may not be targeted traffic.
Optimization of your Pages
Rough statistics (mid-2004) say that about 50% percent of north
Americans still use low-speed dial up access. The smaller your page
is the less downloading time the user will have to wait. people
are becoming very impatient these days, and will only wait about
10 seconds for your page to load before hitting the back button
on their browser. So use fast loading pages to increase web site
traffic.
Banner Ads
These are displayed as big, small, thin and tall. there are many
different shapes and sizes for banner ads. be sure to check into
the sites requirements that you will be advertising on, before you
start constructing your banners. It's pretty safe to say that most
places accept the standard 468x60 banner, as these are a great for
placing in between paragraphs in articles.
Refreshing your Content
Keep your content new and fresh and always add more content to
your site. chances are if i were to stumble across a site with more
info, than what i can read in one sitting, I'm liable to come back
as a returning visitor in search of more content.
Back Links and Link Exchanges
This is one important factor in how google ranks your web site
having credible back links to your site will boost your web site
rankings.
Web Site Statistics
Having a web site statistics program lets you learn about your
visitors, and gives you a good idea of what content is popular and
how people navigate through your site.
404 Error Pages
This page occurs for a number of reasons, here are a couple:
- You may have renamed a web page and someone is trying to access
the old page that is no longer there.
- The link may be broken
You can create your own error page, so that if your visitor receives
a 404 error page, you'll be able to redirect them back to your home
directory. Contact your web site hosting service to find out what
name you have to give the file(eg. pagenotfound.html) and where
to put the file(usually in the root directory of the web site).
Create a Site Map
Including a site map on your web site is a great way to help a
frustrated visitor find their way to the information that they are
looking for. this is recommended even if you think your site has
clear navigation. we all search web site in different manners so
why not offer a road map of your site for those who get lost and/or
cant find what they are looking for.
Use all of these methods mentioned above and you will be sure
to increase web site traffic.
|